How Top Realtors Use AI to Win More Listings (Even in a Slow Market)

Let’s face it — listings are tight, the market’s cooled off, and everything that used to work (postcards, cold calls, open houses) just isn’t hitting the same.

Meanwhile… some agents are still getting listings. They’re winning business, showing up online, and staying visible.

So what’s the difference?

💡 The top agents are using AI — not to cut corners, but to communicate better, show up smarter, and win trust faster.

In this post, I’ll show you exactly how.

🤔 Why AI Makes a Difference Right Now

Sellers in 2025 aren’t just looking for any agent — they want someone who is:

• Confident

• Prepared

• Personalized

• Relevant

AI tools like ChatGPT help you:

• Research local data fast

• Write emails and listing presentations faster

• Follow up in a way that feels human

It’s not about replacing your skill — it’s about supporting it where you need it most.

🔎 Strategy #1: Know More Than Your Competition

Most agents still “wing it” at listing appointments. You won’t.

📊 Use this ChatGPT prompt:

“Act as a real estate analyst. Give me a market summary for [ZIP Code] for the last 90 days — including pricing trends, average DOM, and buyer demand.”

🧠 Then take it a step further:
Download data from your MLS → paste it into ChatGPT → ask it to analyze and summarize.

Now you’ve got a custom, professional-grade market insight you can bring into any listing conversation. You’ll look like the agent who did the homework — because you are.

📧 Strategy #2: Personalize Your Listing Presentation

Sellers don’t want templated responses. They want to feel seen.

🎯 Prompt:

“Write a listing consultation email for a downsizing homeowner. Emphasize net proceeds, a stress-free process, and low-maintenance living. Keep the tone friendly and confident.”

Want it to sound like you? Just add:

“Rewrite this to match a warm, experienced, tech-savvy real estate voice.”

Now your emails feel custom, your presentation feels intentional, and your brand stands out.

🖥️ Strategy #3: Automate Smart Marketing

You don’t need a marketing degree. You need a system.

Try prompts like:

• “Write a 60-word social media caption for a 4BR, 3BA listing. Focus on lifestyle, not features.”

• “Write a just-listed postcard headline for a luxury property in [neighborhood].”

• “Create 3 caption variations in my brand voice: confident, helpful, approachable.”

Then post consistently with tools like Canva or Metricool. Batch once, look consistent all month.

🎙️ Strategy #4: Practice Objection Handling with AI

This is one of my favorite unlocked features of ChatGPT.

🤖 Prompt:

“Pretend you’re a seller who thinks the market is too soft to list right now. Challenge me on pricing, commission, and timing. Let’s roleplay.”

It will push back with realistic objections so you can practice your response scripts in a safe, pressure-free way. I do this on my phone all the time before presentations.

📥 Ready to Start? Grab the Free Prompt Pack

I’ve created a free AI Prompt Starter Pack that includes:
✅ Lead-gen prompts
✅ Market insight scripts
✅ Listing presentation emails
✅ Objection handling roleplay templates

👉 Click here to download it

These are the exact prompts I use and coach my clients on. They’ll save you hours, help you stand out, and make your next listing appointment your best one yet.

🔁 Recap: How Top Realtors Use AI to Win Listings

• Analyze your market better than your competition

• Personalize your outreach to connect with sellers

• Automate content that builds trust

• Prepare for objections like a pro

AI doesn’t replace great agents.
It amplifies the ones who are ready to lead.

So let’s build smarter — and win more listings — together.

—
Justin Letheby
The Professor of Real Estate
Because knowledge matters.