How to Train ChatGPT to Sound Like You — Not a Robot

You’ve probably been there…

You ask ChatGPT to write a listing, a caption, maybe a follow-up email — and it spits out something that sounds like a press release or a 5th grade book report.

It’s not wrong… but it’s not you.

That disconnect is the difference between getting ignored and building real trust with your audience.
So let’s fix it.

In this post, I’ll show you how to train ChatGPT to sound like you — your voice, your tone, your rhythm. You’ll walk away with a real process to turn AI into a true content assistant, not a clunky copy machine.

Let’s make your marketing sound more human — specifically, more like you.

🤝 Why This Matters

Real estate is built on trust.
People don’t choose you just because you’re licensed — they choose you because of:

• How you communicate

• How you show up

• How relatable and trustworthy you feel

If your emails, texts, and social posts sound stiff or generic, you're eroding the very brand you've worked so hard to build.

And if you're using AI, "okay" isn't good enough.
It needs to reflect your voice — not a template.

🧩 Step 1: Collect Real Content That Sounds Like You

Start by gathering the stuff you’ve actually written:

• Emails to clients

• Blog posts

• Newsletters

• Social captions

• Even video transcripts (use tools like Otter.ai to convert speech to text)

🎯 Tip: Choose writing that’s natural and reflective of how you actually talk — it doesn’t have to be perfect, just authentic.

🛠️ Step 2: Train ChatGPT on Your Voice

Here’s the prompt you’ll use in ChatGPT:

“I’m going to give you examples of how I write and speak. Analyze them for tone, vocabulary, sentence style, and rhythm. Once you understand, I want you to write future content in this voice unless I say otherwise.”

Then:

• Paste in your examples (or upload files in Pro version)

• Let ChatGPT summarize your style

• Confirm that it sounds right

After that, you can say:

“From now on, when I say ‘write in my voice,’ use this tone.”

✅ Boom — your AI assistant is now trained to sound like you.

✍️ Step 3: Use “Write in My Voice” on All Prompts

Here’s where the magic happens.

Take any prompt and finish it with:

“...and write it in my voice.”

Examples:

• “Write a follow-up email to a seller after their home has been listed for 3 weeks… and write it in my voice.”

• “Create 3 carousel posts for buyers in a shifting market. Keep it educational but confident. Write in my voice.”

• “Draft a 60-second market update for Chicago. Speak directly to sellers, and make it sound like something I’d say.”

💡 Pro tip: Sometimes, wait to add “write in my voice” until after the first draft. If you like the structure but not the tone, have it rewrite to sound more conversational, less formal, more urgent, etc.

🧠 Bonus Tweaks to Fine-Tune the Tone

If it still feels off, add:

• “Make it less formal”

• “Add a bit of humor”

• “Use contractions”

• “Keep it short and punchy”

• “Add urgency without sounding salesy”

You’re not stuck with the first draft. Think of AI as a collaborator — not a mind reader.

📥 Want Prompts That Already Match Realtor Language?

Download my free AI Prompt Starter Pack — built specifically to:

• Train AI to match your voice

• Help you write better listings, emails, videos, and social posts

• Save hours a week — without sounding robotic

👉 Click here to download it

🧭 Final Thought: AI Should Sound Like You

If your AI sounds like a robot, it’s not broken — you just haven’t trained it yet.

So start collecting your samples. Feed them in. Use “write in my voice.”
Then fine-tune it as you go.

This one move can make your brand, your content, and your client communication 10x more authentic — and more effective.

Let’s build smarter — and sound like ourselves while we do it.

—
Justin Letheby
The Professor of Real Estate
Because knowledge matters.