5 Tips to Create Real Estate Videos That Actually Get Views (2025 Edition)

Let’s be real — if you're not using video to market your real estate business in 2025, you're practically invisible.

But here's the thing: it's not enough to just be on camera anymore. You’ve got to show up with clarity, confidence, and consistency.

And no — you don’t need Hollywood-level production. You just need a few simple strategies. So let’s break down 5 proven tips that help agents like you create real estate videos that capture attention, build trust, and convert views into business.

1. Hook Them in the First 5 Seconds

👀 That first line matters more than anything. Forget the long intro — get straight to the point.

Try:

• “Wondering what your home is worth after this wild market shift?”

• “Homes in this zip code are selling in 6 days or less…”

• “Thinking of buying now or waiting?”

If you don’t stop the scroll fast, you’ve already lost. Use AI tools like ChatGPT to help you brainstorm hook ideas in your voice.

2. Use a Repeatable Format

📅 Your audience should know what to expect when they see you pop up. Try:

• “3 Things to Know” series

• “This vs. That” videos (Buy now vs. wait, Zillow vs. Realtor)

• Market updates or FAQ-style content

Consistency in your format builds recognition and trust — and it makes planning your content way easier.

3. Talk Like a Real Person

☕ You’re not delivering a news report. You’re chatting with a client over coffee. Let it feel natural.

• Use bullet points or a teleprompter (BigVu is a favorite)

• Smile, pause, breathe — make eye contact with the camera

• Your first 10 videos will feel awkward. Do them anyway.

People don’t want perfect. They want you.

4. Keep Visuals Clean & Lighting Simple

📸 Natural light > expensive gear. If you’re filming on your phone facing a window, you’re off to a great start.

You can level up with:

• A $100 setup (tripod, ring light, basic mic)

• Clean backgrounds

• Editing apps like Canva, CapCut, or InShot

It’s not about gear — it’s about message + setup.

5. Always Include a Call to Action (CTA)

💬 If you don’t ask, they won’t act. Whether it’s a comment, a DM, or a download — make the next step obvious.

Examples:

• “DM me for a copy of my Seller Checklist”

• “Comment below if you want the full market update”

• “Grab your free copy of The Realtor Toolkit below 👇”

Use one clear CTA per video — and make it easy to follow.

✨ Final Thought: Visibility Beats Perfection

You're not filming for vanity metrics — you're filming for visibility and relationship-building. One video a week = 52 touchpoints a year. Repurpose that content, and you’ve got endless visibility.

So stop overthinking it. Hit record. Show up consistently.
Your future clients are watching — even if they haven’t clicked yet.

📥 Free Download: The Realtor Toolkit (2025 Edition)

👉 Want to simplify your content, systems, and follow-up?
Download the Realtor Toolkit — your free resource to:

• Get listing-ready

• Organize your business

• Build trust and stand out online

The tools are there. Let’s help you use them like a pro.