5 Must-Have Tech Tools for Realtors in 2025

That Actually Help You Sell More Homes

Let’s face it — tech can feel overwhelming. But in 2025, it’s not about having more tools… it’s about using the right ones to work smarter, serve better, and actually sell more homes.

I’ve trained thousands of agents to blend technology with clear communication and simple leadership habits — and these 5 tools are the exact ones I see helping top agents win consistently.

Let’s break them down:

1. A Smart CRM with AI Built-In

💡 Your CRM shouldn’t just store names — it should help you:

• Automate follow-ups via text and email

• Identify hot leads with AI

• Track link clicks and activity

• Prioritize your daily tasks

Your CRM should be your morning playbook. Think Follow Up Boss, kvCORE, LionDesk, or Lofty — but focus more on functionality than brand.

2. Video Messaging Tools (aka the Connection Shortcut)

🎥 Want to stand out in seconds? Video wins. Period.

Use tools like BombBomb, Loom, BigVu, or even Marco Polo to:

• Welcome new leads

• Follow up after showings

• Personalize updates or happy birthdays

• Simplify real estate explanations

A 15-second selfie video will connect deeper than any 3-paragraph email ever could.

3. ChatGPT (or Your AI Sidekick)

🧠 You already know I’m a fan. AI like ChatGPT, Gemini, or Copilot can:

• Draft listing scripts or presentations

• Write newsletters, blogs, or captions

• Help role-play objections before your appointment

It’s the underpaid assistant that never sleeps. And yes — I use it in the car to prep for speaking events. You can use it to win listings.

4. Google Workspace (Your Digital Command Center)

📁 In real estate, your office is your car. Google Workspace helps you:

• Share docs instantly via Google Drive

• Sync appointments and tasks via Calendar

• Capture notes via Google Keep

• Collect client feedback via Forms

If your files are scattered across whiteboards, apps, and inboxes — it’s time to unify your workflow.

5. Social Media Scheduling Tools

📆 Showing homes? No problem. Tools like SocialBee, Buffer, Later, or Metricool help you:

• Pre-schedule content across all platforms

• Maintain a presence (without being online 24/7)

• Track engagement and growth

Batch-create your content, plug it in, and let AI decide the best time to post.

✋ Final Thought: Tools Aren’t Crutches — They’re Multipliers

These tools aren’t here to replace you. They exist to help you:

• Grow where you're weak

• Be consistent where you're scattered

• Show up better where it counts

No tech will fix poor habits. But if you're ready to show up and follow through? These tools will take you far.

📥 Want My Favorite Tools, Scripts, & Time-Savers?

👉 Grab the Realtor Toolkit — your free download packed with:

• My go-to tech stack

• Prompt templates

• CRM questions to ask

• Weekly planner to stay on track

Work smarter. Build trust. Close more deals.

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✍️ Justin Letheby, The Professor of Real Estate
Because knowledge matters.