Your First 5 Videos as a Realtor – What to Say and How to Film

You’ve heard it a hundred times:
🎥 “You need to be doing video.”

You know they’re right, but you don’t know where to start...
What do you say? How do you film? And how do you make sure it's not a waste of time?

Good news: I’ve got your game plan.

👇 Grab the tools to make video easy
📥 Download the Realtor Content Funnel Toolkit – Prompts, post templates & more
📞 Book Your Free 30-Minute Coaching Call – Get direct help building your video plan

Why Video? Because It’s 2025—and It’s Everything

Did you know that 82% of content consumed in 2025 is video?
Some reports even say it's 90% of internet traffic.

This isn’t a trend.
🎯 It’s a business decision.

Video builds trust fast. It's the most repurposeable content out there, and it works 24/7. One video can become:

• A blog

• A podcast

• Multiple Reels or Shorts

• Email content

• Evergreen lead generation

You don’t need to be fancy. You need to be consistent.

🎬 The First 5 Videos Every Realtor Should Make

Let’s get into it. These are the 5 videos I recommend every new (or rebranding) real estate agent film first.

1. Your Origin Story: Who You Help and Why

This isn’t your resume. It’s your connection point.

📌 Script idea:
“Hi, I’m [Name]. I help [target clients] in [your area] make smart, confident real estate moves. I got into this business because…”

➡️ Add something personal. Make it human. Show your why.

2. Local Market Update

Be the local expert. Talk about:

• What interest rates are doing

• How inventory is moving

• Whether now is a good time to buy/sell

🎯 Use stats. Keep it honest. Keep it short (2–3 minutes is great).

3. Myths or Mistakes to Avoid

Become the guide. Help your viewer avoid landmines.

Examples:

• “The #1 mistake first-time buyers make”

• “Why sellers leave money on the table (and how to stop it)”

✅ Be the one who sees around corners.
📝 Tip: Keep a running list of FAQs from your clients—those become your next 10 videos.

4. Behind-the-Scenes (BTS)

Show how you:

• Prep a home for sale

• Guide a nervous buyer

• Negotiate a deal

• Handle your day

You don’t need to give away secrets—but show that you have a process. Confidence builds trust.

5. Client Story or Testimonial

Nothing converts like a good story. This is your social proof.

📚 Story formula:

• The problem

• What you helped them do

• The result (with emotional tone)

📖 “I worked with a couple moving from out of state. Here’s how we got them under contract in 21 days…”

Make your client the hero, and you the guide.

🎥 What Gear Do You Actually Need?

You already have 90% of it:

✅ Your phone – perfect quality
✅ Audio – lapel mic or wireless earbuds
✅ Lighting – natural light or $20 ring light
✅ Tripod – $15-$20 on Amazon

🎯 Sound is more important than video quality. If they can’t hear you, they won’t trust you.

🛠️ Bonus Tools to Help You Film Easier

• BigVu – Teleprompter app

• ChatGPT – Write scripts in your voice

• Canva – Thumbnails and captions

• Calendly – Book consultations

• Google Forms – Lead capture for your CTA offers

🎯 Distribution Tips: Don’t Just Post—Promote

Once your video is ready:

• Upload it to YouTube and Instagram

• Add a description with keywords (use ASQ style: Ask Specific Questions)

• Send it to your email list

• Embed it in your blog or use it in a newsletter

• Always include a CTA (soft or strong)

Examples:

• “Want to talk about your home goals? Let’s chat.”

• “Download my free Seller Guide to get started.”

• “Thinking of buying soon? Book a planning session.”

🧠 Remember: You’re not trying to go viral. You’re trying to build connection.

Ready to Record? I’ve Got Your Back.

🎁 Download the Realtor Content Funnel Toolkit
📞 Claim Your Free 30-Minute Coaching Call

You have value. You have a voice.
Let’s make sure the right people hear it.

💬 Drop a comment: Which video are you going to film first?