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Master 1 thing move on the next for success

business growth May 24, 2021

Justin Letheby 0:00
Welcome, everybody to this episode of the professor of real estate. This week, we are talking about how to handle the overwhelmed feeling of being a real estate agent. We are many times being thrown into the deep end getting told to master several products. And really, I'm going to teach you to worry about mastering one thing, and then moving on to the next hope you enjoy.

Welcome to the professor of real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach, my sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm going to do this by talking about business growth, development, branding, marketing, you know, basically all successful things that entrepreneurs are doing today. And hey, since I'm your tech guy, there's going to be text on in here as well. So let's go.

Welcome everybody. Again, this is Justin Letheby, e professor of real estate. And really right now today what we want to talk about just doing a brief discussion on how to deal with overwhelm, how to deal with the environment on how to move past whether it's all the technology, you got to learn to get your real estate business up running, or any business really, or just how to get your business running, right, we will all go through a ton of training, we will all go through so much stuff, right I can remember when I first started real estate in 2006. When I did this, it was it was overwhelming, it was really very, very tough. And even today, there are times where I will admit I feel overwhelmed. But there are a few things that I have put in place to just kind of manage this. And there's things that I I teach these are the things that I teach other new professionals, young professionals on kind of how to deal with this and, and kind of get their grasp. And they're they essentially sanity around doing what they need to do on a consistent basis. And it's really kind of interesting to to manage from that regards. If you're listening and you have any questions, please write them in the chat box. I appreciate that. Thanks for everybody being live in the system. But the thing that I wanted to kind of hit point today is really the mantra that I talked about is really simple. And it's master one thing move on to the next. And I teach this to a lot of people and I teach us a lot from a technology perspective. Because the one thing that I find so many people doing is trying to do 567 different things at one time trying to get them all into place trying to make them all work and be proficient in their environment. And it's just really, really tough to do right it is it's an extremely challenging thing to do. So I will just give some personal, not personal examples, some examples I have in my in the own environments in here. But the The first thing I'll tell you is is really simple is I watch a lot of new agents come into the business and I watched them really simply get stressed out way too fast in this business. And it is because they are trying to be all things to all people. So that's really the first thing I want to tell you be who you are. Do what you can offer offer what you can offer when you can't leverage right master one thing move on to the next does not mean that eventually you can't be the master of a topic. Right? You can't be that so let's break it down. What I mean by leverage is really simply this when I first started real estate, real estate in 2006 and when I started real estate in 2006 I was it was an easy market kinda in all due candor folks, kind of like it is right now. As far as selling goes I'm not saying it's easy market agents are driving all over the place. It's still not easy, but when you're a listing agent, you know you plan on a sign you sold the house It wasn't that challenging. biocides are tough right now there's no doubt about it. multiple offers going all over the place, but when I started another six It was really pretty easy. You planted a sign you sold the home It didn't take much my average market time was five days. But the one thing that became really quite interesting with this and really quite fascinating was this is when 2007 2008 came when the shift in the market came the recession, the short sale, the reo market, distressed market became irrelevant pyrite market, I had to expand my reach a little bit. And, you know, I would be driving all over the place, and I would take listings, quote, unquote, anywhere. And we all knows, hopefully at this point, and that's not always the wisest idea you need to be you need to be knowledgeable, you need to be able to learn about your markets. But I, I took listings in areas that I shouldn't have, because I said, Okay, I know the area, kind of, so I'll do it. And I didn't write and those transactions were done successfully, the clients felt good, but my stress levels were beyond belief. At that point in time, it was really, really challenging. What I got from that was really simple leverage, right? Build My agent data pool, to be broader than what it is, I come out there now. And I have a referral database that's large, I can refer people out there other place, I just had someone reached out to me to have, they want to go into another state and buy a home, I had agents there, I can do that. Build that referral base, attend networking events, do those things. Remember, Master one thing move on to the next.

So that's the one thing leverage. Now leverage is really, really huge. Because it's not only leverage yourself, it could be leveraging others, it could be leveraging by a product, it could be leveraging through a system. There's a lot of ways you can leverage in your environment. And I want you to think about that, right? I want you to think about how that leverage will work for you,

Unknown Speaker 6:50
too.

Justin Letheby 6:53
Don't try to use tools, unless they're going to help you. Right? It's the common vernacular that I call tool versus crutch. And we're going to spend some time on that here real quick, because this is really wrong into the Master Master then move on to the next. I see a lot of agents out here, when they're doing this stuff they get they get a phone call from a company, hey, I can get you a lead to lead three leads for leads every month, all you got to do is buy my product and it will make money for you. No worries, hey, you can do this you'll do you can make money, hey, use social media, we'll make money, hey, go door knock, it'll make you money, hey, go do this, it'll make you money, hey, go do this. It'll make you money. And those are all true. everything I just said is true. I believe every single person that is doing things for that and coming and soliciting us are doing it and they are gonna make you money. There's no doubt about it. But next thing you know, you have now bought technology, you have now started door knocking, you have now started making phone calls, you have now started working your sphere, you have now done this, and you're reaching yourself out in all these paths, and you have literally stretched yourself beyond capacity. So when you're doing this, make sure when you're learning something new, or you're jumping and something, ask yourself a question, Is this solving a weakness in my business? Or am I using it as a crutch? And I really want you to ask yourself that question. Now I'm going to bring that into a little tighter example. I gave you lots of examples technology non technology based. But the reason I come off the tool versus crutch scenario and the tool versus crutch conversation is is basic. I get a lot of questions. I get a lot of questions on what CRM I should use what what social media platform should I be? What, XYZ and they get these questions, I get these questions because there was somebody that said you need to do this. It's gonna be amazing for your business. And again, they're right, there's absolutely no I don't believe anybody's telling anybody untruth. But like, if you take a class for me, I'm gonna teach you how to use Facebook, I'm going to teach you how to use Twitter, I'm going to teach you how to use LinkedIn, or whatever other tool is podcasting right now is one of my biggest favorite things to teach you. And I believe full heartedly it can make your money. And that's how I tell you that I said it will make you money, it's going to do this for you. It's going to build us the extra it's going to do XYZ, it's going to do that. And if you come to my class, I'm gonna motivate you to do it. And I want you to come take my class. And other people want you to take their classes because not only do they want you to be in their class, but they're think they're adding value to you just like I think I'm adding value to you. But the problem is and the challenge that comes with this is I don't know your environment. When you come to a group training session. I don't know what you came from. I don't know where you come from. I don't know what's going on in your life, if you just already bought a social media training program, or very just bought a social media package to do that stuff. Master one thing move on to the next. Now what I'm talking about Master Master means you understand you fully implemented the tool and you understand the pros and cons for your business in that implementation. It doesn't mean that it's a tool for life for you. It doesn't have to mean it doesn't mean you're stuck by this, it doesn't mean you are in that environment, it just really simply means you have understood that functionality, that tool. So now you know where your strengths or weaknesses or it isn't, or isn't for is or isn't for you. Again, I'll give you an example. There was a tool I bought, I thought it was a tool, it turned out to be a crutch. Very early in my career, it was an email package, it was powerful, I'm not gonna name the name, because there's nothing wrong with the package itself. And I'll be honest, I forgotten the name of it currently in my head. But I bought that tool. And, you know, I think it was 100 and 150 bucks, something like that in my business portfolio. And I use it all the five times. That was a crutch, I did not master it. I do not know if it would or would not work for me, I was very happy with it, because it gave me the luxury to get rid of things I didn't know.

And I didn't have in my business. Right. And it came to a realization. And that's why I call this tool versus crutch. And I'm going to tell you this as more of a embarrassment on my part versus something to brag about is I liked the tool I was very happy to I did use it a little bit. And I had some success with it. But then I went to a real estate conference. And they were there. And I was talking to him. And someone's asked me and I said I love this tool. And the guy goes, Oh, my closings Have you had and I went silent. I went silent. Because while I was using it, I wasn't using effective I had not mastered the package yet. I had no closings on it yet I had leads but I had no closings on it yet. And that wasn't the packages fault. That was my fault. Right? It wasn't anything on them, I had not mastered that tool. Now the last part of tool versus crutch and getting into the master your master and then move on to the next right. So we talked about leveraging. We talked about tool versus crutch in the last we're gonna talk about and we're gonna be done. This is going to be a quicker one in here. And this is more tips and tricks in here. I'll probably expand on these a little bit later down the road. But I'm really working on trying to get back to that weekly training session. So this one isn't going to be as long but I really want to be helpful and really more to the point. This the last one in here is know your weaknesses, right? The tools, the products that you are going, I want you to master your strength. And going back to the last one, leveraging your weaknesses, right, they all do tie together a little bit in here. So master one thing we want to next master one thing we want to x again does not mean you have to do at all. It doesn't even mean you have to when you're all finished with knowing that product means you're actually think it's right for you. Whatever you're going to do, Master move on to the next. Now. Step back here real quick. Know your strengths. Know your weaknesses. There are several ways to do that, you know, kind of take a self assessment, go ask your friends and family what those are. If you are a fan and in the show notes and other things afterwards, I will actually have a place where you can ask and request for a disc assessment disc is a behavioral profile. It will tell you where some of your strengths and weaknesses are right. It's based on four characteristics is really really powerful tool it will tell you, you know who you are, what drives you and motivates you what chases you away from certain things, it's going to show you that stuff. JOHN Maxwell tells us we have a better chance of building our strengths than improving our weaknesses. And there's a lot of studies and research that goes into that a lot of other Arthur's have written the same thing. So learn that take disc do a self evaluation strength I don't really care which personality profile or what just you know assessment tool you like to use. There are a ton out there. I like this, I'm certified in this. But you do have these here where you can actually come out there and create those for your business and know your strength weakness and then also know where you're at know where your strengths and where your weaknesses are, you know, do a pro and con type of list out there to make that work for you. Get those in place. Now when you do this, chase those strengths. leverage those weaknesses. I am not saying don't work to improve those weaknesses. But you are going to grow farther your strengths and you can your weakness And make sure when you're doing this, you're going after intentionally, right. And if, if a system or a hire is what's needed for the leverage on your weaknesses, do that, if it's a tool, then make sure it's a tool and implement those things in here, right? Put those in place. So again, just to repeat this, and we're just gonna be about done. So this was a quick 1012 minute little polls, we're gonna I'm trying to read things to see what works in the podcast a little bit. So let me know if you like this or don't like this one, leverage

Unknown Speaker 15:39
to

Justin Letheby 15:42
master yourself, knowing if to what you are mastering is a tool or a

Unknown Speaker 15:47
crutch.

Justin Letheby 15:50
And then three, know your strengths and weaknesses. Those are the three things I want you to think about today, this weekend, however you want to work on this, make sure you have those out in place. This is something that you can do every day, ask yourself, really three questions. Where am I struggling? How can I improve it? And are there systems that can help me improve those processes? Right. So those are really the three kind of questions you can ask yourself with that, ask yourself those questions every morning, every week, every month, and try to move forward on those tools. With that, folks, I hope you enjoyed this shorter session. We will see you at the next one, and we will talk soon. Thanks.

Thanks, everybody, for listening. Please LIKE subscribe and watch this in all the platforms you can or want to watch it then this does go live on youtube, which means you do have to subscribe to the channel to get that so you know when it's live. I'll have that stuff in the recordings. But also, you know, watch it on Apple, Google, Spotify, Pandora, whatever it is you like to watch and also please do me a favor. Share this with folks that you think will get something from value from this. Can't wait to grow this audience and see where it goes. Thanks very much.

 

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