ChatGPT Prompts That Actually Work for Realtors (2025 Edition)

Ever typed “Write a listing description” into ChatGPT and got back the most boring, lifeless paragraph ever?

You’re not alone.

The truth is: ChatGPT isn’t broken — your prompt probably is.

Most agents use it like a search bar. But if you treat it like an assistant — give it the right role, task, tone, and goal — it becomes one of the most powerful tools in your business.

In this post, I’ll show you how to fix your prompts, write faster, and get better results with AI — whether you’re writing a listing, an email, a post, or a script.

Let’s go.

🧠 First, the Formula: What Makes a Prompt Work

Here’s my go-to setup (after years of testing with agents):

1. Role – Who should AI pretend to be?

2. Task – What do you want it to create?

3. Tone/Style – How should it sound?

4. Format – Email, caption, video script, etc.

5. Context/Goal – What’s the purpose of the output?

The more specific your input, the better the output. Period.

🏡 Better Listing Descriptions

Instead of:

“Write a listing description for 123 Maple Street…”

Use:

“Act as a real estate copywriter who specializes in lifestyle-focused listings. Write a 125-word description for 123 Maple Street emphasizing indoor/outdoor living, nearby parks, and an open floor plan. Use vivid, conversational language.”

✅ Now you’ve got something that actually sells the experience — not just lists the stats.

📅 Smarter Content Calendars

Instead of:

“Give me post ideas”

Use:

“Act as a real estate marketing strategist. Create a weekly Instagram content plan for a Realtor in Austin who serves first-time homebuyers. Include captions, post types, and hashtags. Goal: attract buyers and grow my email list.”

🎯 Add the goal, and now AI knows what kind of strategy it’s supporting.

💬 Follow-Up Emails & Texts That Feel Like You

Prompt:

“Act as a Realtor following up after a showing. Write a warm, confident email asking for feedback and reminding the client of their must-haves. Keep it under 150 words.”

💡 Want it to match your tone? Add:

“Make it sound like a relatable, experienced agent with a calm but direct style.”

🎥 Quick Video Scripts That Don’t Sound Scripted

Prompt:

“Act as a local Realtor in Phoenix. Write a 60-second script for a video summarizing this month’s market trends. Include average home prices, inventory levels, and a tip for buyers. Tone: confident, helpful, and conversational.”

This works great for:

• Instagram Reels

• YouTube Shorts

• Facebook Stories

• Email video messages

🧑‍⚖️ Roleplay for Objection Handling

This one’s a coaching favorite.

Prompt:

“Act as a seller who is hesitant to list due to market uncertainty. Challenge me on pricing, timing, and commission. Roleplay until I’ve addressed your concerns.”

✅ Pro Tip: Use the mobile app and practice aloud. Then say:

“Critique my answers and help me improve.”

Now you’ve turned AI into your private script coach.

🗣️ Train ChatGPT to Sound Like You

Worried it “doesn’t sound like you”?

Here’s the fix:

1. Upload your own emails, captions, or blog posts.

2. Ask ChatGPT:

   “Analyze my tone and writing style. Summarize it so I can reuse this voice in future prompts.”

3. Then use:

   “Match this tone in all future responses.”

🎯 This one tip makes everything sound authentic — not robotic.

📥 Want 10 Proven Prompts to Copy & Paste?

Download my free AI Prompt Starter Pack. It includes:

• Listing descriptions that actually convert

• Follow-up emails and texts

• Market update scripts

• Social caption templates

• Objection handling roleplays

• AND a bonus tone-matching prompt

👉 Click here to get it

It’s built specifically for realtors who want to save time and sound like themselves online.

🧭 Final Thought: AI Doesn’t Replace You — It Amplifies You

If you give AI the right role and direction, it becomes your most consistent, reliable assistant.

So fix your prompt, guide the output, and watch your work get faster, sharper, and more scalable.

Let’s keep building smarter — together.