5 ChatGPT Prompts Every Realtor Should Use (To Get Clients Fast)

What if you could save hours every week, create pro-level content in minutes, and follow up with clients faster — all without hiring anyone?

You can. All it takes is the right ChatGPT prompts.

Here are five plug-and-play prompts that every agent should be using. Whether you're writing emails, creating social content, or trying to scale your follow-up, these will help you get seen, build trust, and close more deals.

Let’s go.

1. 📨 Market Update Email Prompt

It’s important to keep your people updated — but let’s be honest, writing fresh emails every month gets old.

Here’s the fix:
Prompt:

"Write a friendly email to my real estate clients updating them on the current housing market in [your city or zip code]. Use data like [insert stats] and include a soft CTA."

📌 Pro Tip: Paste in your own MLS data — ChatGPT is great at writing, but YOU are the market expert.

You’ll get a ready-to-go email that sounds human, helpful, and totally repurposable for:

• Newsletters

• Blogs

• Social captions

• Video scripts

2. 🎥 Short-Form Video Script Prompt

You don’t need to spend hours scripting videos. Just use this:

Prompt:

"Write a short video script for a realtor giving 3 quick tips for buyers or sellers this month. Keep it conversational and under 2 minutes."

Want it to sound more like you? Add:

“Make it sound like a confident, tech-savvy realtor who’s friendly and trustworthy.”

Then plug that script into your favorite video tool or teleprompter app (BigVu is great), and record.

3. 💬 Follow-Up Text Prompt

Still ghosted by leads?

This prompt helps you reconnect without sounding robotic.

Prompt:

"Write a short, friendly follow-up text for a buyer lead who hasn’t responded in 5 days. Make it casual and helpful."

Example output:

“Hey [First Name], just checking in — still interested in finding that right home? No rush. Just here when you need me!”

Customize it for your tone, and you’ve got scalable follow-up that still feels personal.

4. 📲 Instagram Caption Prompt

No more staring at a blank caption box.

Prompt:

"Write an engaging Instagram caption for a realtor showcasing a modern farmhouse in [neighborhood]. Include a witty hook, warm tone, CTA, and 3 hashtags."

Need a carousel post instead?

"Give me 3 ideas for a 3-slide Instagram carousel that educates first-time buyers."

Pair it with Canva or CapCut and you’ve got scroll-stopping content in minutes.

5. 📥 Lead Magnet Prompt

Want leads while you sleep? Build a simple freebie with this:

Prompt:

"Create a 1-page lead magnet for sellers titled '5 Mistakes to Avoid When Listing Your Home'. Keep it simple, practical, and easy to read."

ChatGPT will give you:

• A title

• Bullet point content

• A soft CTA (you can change or expand it)

Then drop it into Canva, add branding, and upload it to your lead capture system.
Want follow-ups too? Add:

“Now write 3 follow-up emails for leads who download this guide.”

Boom — you’ve got a funnel.

📥 Want These Prompts Pre-Written for You?

Grab my free AI Toolkit for Realtors — it includes:

• These 5 plug-and-play prompts

• A bonus prompt library

• Suggested tools to automate your content

• Time-saving shortcuts for CRM, email, and social

👉 Click here to download it now

Recap:

✅ Use ChatGPT to write your monthly emails
✅ Script your next video in under 2 minutes
✅ Follow up with ghosted leads fast
✅ Post consistently without burning out
✅ Create a freebie to attract leads automatically

You don’t need to be an AI expert. You just need a smart system — and a little consistency.

Let’s build your business the smart way.

—
Justin Letheby
The Professor of Real Estate
Because knowledge matters.