AI Toolkit for Realtors

There are thousands of tools claiming to save you time — but which ones actually help you generate leads, stay consistent, and simplify your business?

In this post, I’m giving you my go-to AI toolkit for 2025 — the exact tools I use, recommend, and coach realtors on every single week.

These aren’t gimmicks. These are real tools that work — even if you’re not “techy.”

Let’s dive in.

1. 🤖 ChatGPT – Your Personal Assistant

What it does:

• Writes listing descriptions

• Drafts follow-up emails and texts

• Creates newsletters, video scripts, and captions

• Brainstorms social post ideas, ad copy, and more

🧠 Pro Tip:
Always give it three things:

1. Context (who it’s for)

2. Your goal (what you want it to do)

3. Tone (how you want it to sound)

📝 Example prompt:

“You are a helpful real estate assistant. Write a warm follow-up email to a buyer who toured a home but hasn’t responded.”

Train it to sound like you — and let it help you stay consistent, creative, and client-ready.

2. 🎨 Canva – Your DIY Design Studio

You don’t need a graphic designer — you need Canva.

What it does:

• Creates flyers, social posts, postcards, and listing presentations

• Includes a “Magic Write” AI tool to help you with headlines, text, and captions

• Offers templates for real estate agents (including carousels, guides, and more)

📌 Pro Tip:
Set up your Brand Kit so every design auto-matches your colors and fonts. Then you can create, schedule, and post to Instagram, Facebook, and LinkedIn directly inside Canva.

3. 📩 Mailchimp – Email Automation (Especially for Beginners)

While I use more advanced tools now, Mailchimp is a fantastic place to start — especially if you’re building your first CRM.

What it does:

• Automates email campaigns

• Sends newsletters and follow-ups

• Allows you to build lead capture forms

💡 Pair it with ChatGPT:

“Write 3 follow-up emails for leads who downloaded my seller guide.”
Then plug those into Mailchimp and schedule weekly sends — done.

4. 🔗 Zapier – The Connector

Zapier links all your tools together so they work like a system — even if they weren’t designed to.

What it does:

• Connects Facebook ads to your CRM

• Sends email alerts when a form is filled

• Automatically adds leads to your email campaign

Think of it as your behind-the-scenes automation engine. Once you build your Zaps, they run your admin work for you — no code required.

⚠️ Pro tip: Start simple. It’s powerful but can get overwhelming fast.

5. 🧠 Google Workspace – Your Digital Command Center

If you’re still using five apps to track everything… stop.
Google Workspace is a low-cost, all-in-one solution that grows with you.

What it does:

• Organizes all your files in Drive

• Syncs Gmail + Calendar + Google Meet

• Gives you Docs, Sheets, Forms for content, surveys, tracking

• Integrates with Gemini (Google’s AI) to help you write, plan, and automate

💡 Example use:

Use Gemini to draft a blog post, then store it in Drive and copy the link for your newsletter.

Everything stays organized — and accessible from your phone.

6. 📱 Your Smartphone – The AI Tool You Already Own

Don’t underestimate your phone. Whether you’re using ChatGPT, Gemini, Otter.ai for transcriptions, or voice-to-text, your phone is your mobile assistant.

💬 I use mine to:

• Run listing presentations

• Roleplay follow-up conversations

• Dictate video scripts

• Track leads in Google Sheets

• Stay productive from the car, the golf course, or between appointments

🧰 Want the Full Toolkit in One Place?

I put everything into a free download for you:
✅ Prompts
✅ Tool list
✅ Templates
✅ Pro tips for each platform

📥 Grab The Ultimate AI Toolkit for Realtors (2025 Edition)

Let the tools do the heavy lifting — so you can get back to building relationships, closing deals, and growing your business with confidence.

Let’s keep building smarter — together.

—
Justin Letheby
The Professor of Real Estate
Because knowledge matters.