Video is a must

Jeremias Maneiro is a successful Realtor and Speaker and one of his best topics(my opinion) is in the area of video.   Today we talked about several things in video.  The Importance of video,   How to get over the fear of doing video, how to know what to say,   and the importance of know micro content. 

 The Importance of video

We believe video is the fastest way to  build know like trust.    People get to know the authentic you.   Now the trick to this is to be authentic, be you and be real. Nothing can be worse than meeting someone you have a impression and discover that something quite different

How to get over the fear

Really the best way to get over the fear is repetition.   the more you do this the easier it will become.  The fear will probably not go away,  we need a little of this cause we care!      Jeremias says Thoughts wont overcome fear, ...

2021 tech conversation with Craig Grant

It is not easy to stay on top of Tech in real estate,  it changes so fast and we all have our main job to do and that is get infront of your clients and close your clients.     With that being said I want to make it easy for you so I talk with Craig grant on the tech to watch for in 2021.  

Technology  comes to us in many forms today and with how 2020 is and the looks 2021 wont change much.   lets look at tech from a few different categories today

• Virtual reality
• Artificial Intelligence
• Augmented reality
• Big data

Virtual Reality and Augmented Reality.   

   Virtual Reality is here but not a big tool today,.  VR is a way of experiencing things in real life digitally .    Oculus is  a huge example of that where you can play a game or watch a play like you were there.    Augmented Reality is  putting an overlay on top of what you...

Podcasting is such a great tool for Real Estate Professionals,  podcasting will reach a big audience, build know like trust and generate business for you.    Today we get to spend a moment and talk with Danny Ozment and Podcast Professional that will help us learn more about what it takes to do a podcast!  Listen, take those notes and find ways to implement this.  I completely believe YouTube and podcasting are going to be required tools for us! 

Why Podcasting

Danny Tells us 93% of listeners listen to at least half if not all of an episode.  this means that we have their attention while we are talking to them.    Some of my research tells me that 50% homes are podcasts fans and 90% of listening is done at home(thanks podcasting host .org )   This ability to be in their ear and  is almost impossible to get in these days!

How Do I start!

Podcasting can feel intimidating, it doesn't have to be.  The best way...

 Today we talk with Marki Lemons Ryhal. 

Here we have a great conversation on what we should be doing today with our social media.    Marki says the first question shouldnt be what platform I should be on but rather who is my audience.    She also tells us we need to know them.  their needs, their desires, their wants, and also what platform they sit on!  

Couple other great tidbits from Marki(and she has many)

• Understand your audience and their tone
• obey your state laws and our ethic

Be on Social Media with video

• You should plan 1 hour of social media work a day
• 30 minutes of video will equal 10-30 aha moments. which means you have 10-30 micro content to create
• video is the best to start with because you can Repurpose

What I got from Marki in this conversation.    

• Repurpose with a purpose
• Your purpose can be repurposed to hit your audience many times!

Please find here on facebook she has a facebook group...

Today we got to chat with Michael Tritthart. We had a great conversation into Google and 3 things we can do now that can increase our Revenue by $100k.   What is great about these tools besides them being free.  they are also extremely easy to do for yourself:

•  First is Google My business.  This is a tool that will let you put your business on google and get found.   you know the right hand side where results pop up on search that is Google My Business.    you create the account and then verify.  and you are up and running.    Your not done yet, Michael says put up at least 150 posts(in our case it will be Picture Posts), by doing this you will get a 1000% increase in engagement.   While that's not all, it is a strong start, then all you have to do is keep posting and engaging in Google My Business
•  Google Local guides,   this is a great way for us to become a local expert in our area. ...

5 Lessons my Dog taught me!

Freya is my dog's name, and she is(was) a beautiful black lab. She had so much energy throughout her life and we had a lot of fun together.  One of the things we did often was walk through parks together.  we did this because she love to tree squirrels should would slowly stalk them and then sprint to chase them to the trees.     

Well one day when we were walking she stalking a squirrel like she always does, but this time another squirrel came into her line of site.  This froze her,  she couldn't decide which one to go after,  it was quite humorous to watch.  it felt like we were there for 30min(im sure it was 30 seconds)  well it was obvious that she wasn't going to move so i quietly moved to her and nudge her  and then she sprinted at the first squirrel.   Then she turned around and found the other squirrel and chased it up a tree.  then as happy as could be came back to me...

With the covid pandemic, now is more important than ever to be flexible in your business and create what I call a Blended Business Model.   This model will let you communicated to the needs of your audience quickly and efficiently.   For me what a blended business means is have not only in person business solutions but also virtual tools as well.   

you will want to have these tools in a few categories

• communication
  • Mailchimp/convertkit
  • Facetime
  • google Duo
  • Whatsapp
  • Zoom
  • FAcebook messenger
• alternated business needs
  • virtual showing strategy
    • Zoom/calend.ly
• Transaction management
  • dotloop
  • docusign

The last thing is to make sure you have cleaned your your website and have strategies to up your social media reach!

 Get your Resource Guide

For any business , having goals is a crucial part for its success,  Real estate is no different!  Really it maybe one of the most important steps you do!   Since I believe it is important,  it is something we should do right and do Well.   So lets talk about  Writing your 2021 goals.     The best strategy I believe to use  from Napoleon Hill's Think and Grow Rich.   I take this from the chapter on Desire,  there are 6 steps  that we nee to do!   

1. State the exact amount of Money you want to make
   1. know what your GCI will be also you will want, if you do not know a value but rather how many units.  I have a spreadsheet that will convert and tell you your GCI!   
      Download the spreadsheet here!
2. know what you are willing to give
   1. This doesn't mean give up necessarily, it means understand that you when you challenge yourself ,  life will prioritize itself differently,  be...

In this episode I talk about what happened to me my second year in the real estate business.      In short I came across a risk to my personal safety by making a series of bad decisions.   These decisions luckily enough didn't cause me anything other than elevated stress levels.     Listen to my story and what i learned from it

• interview your buyers
• listen to your instincts
• build a relationship
• value the client more than the business.
• know your company policies and procedures
• And trust you!

This weeks episode covers 5 plus tools you should keep in your agent digital toolbelt.  These tools are designed to let you stay focused on your agent business while the tools protect you from hackers, criminals and really accidents! 

Lets talk about tools like

• password keepers
• power only cords for charging
• VPN tools
• Hardrive protection
•  and more!  Much More!