Justin Letheby 0:25 Welcome to the professor of real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach. My sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm gonna do this by talking about business growth, development, branding, marketing, you know, basically all successful things that entrepreneurs are doing today. Hey, since I'm your tech guy, there's gonna be tech thrown in here as well. So let's go. So Hey, welcome everybody. My name is just slip down the E professor of real estate and welcome to the professor of real estate podcast, I am with Jason Bates. He is a friend of mine for years now, we actually met each other on a previous platform known as blab. Some of you may have come across as that point in time. blab was a really nice social networking video platform, we're able to get the guy to share ideas, share concepts. And we'll do that Jason is a...

Justin Letheby 0:00
Welcome, everybody to this episode of the professor of real estate. This week, we are talking about how to handle the overwhelmed feeling of being a real estate agent. We are many times being thrown into the deep end getting told to master several products. And really, I'm going to teach you to worry about mastering one thing, and then moving on to the next hope you enjoy.

Welcome to the professor of real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach, my sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm going to do this by talking about business growth, development, branding, marketing, you know, basically all successful things that entrepreneurs are doing today. And hey, since I'm your tech guy, there's going to be text on in here as well. So let's go.

Welcome everybody. Again, this is Justin Letheby, e professor of real estate....

Justin Letheby 0:00
Okay, everybody, welcome back to the professor of real estate. This week we get to talk with Sean Morrissey. He is an investing real estate agent and managing broker. He does it all. He's also has a podcast this week, we get to talk to him about how he got started in investing, why he got started in investing, as well, as, you know, kind of the things to think about if you wanted to jump into the investing side of real estate. I really hope you enjoy this episode, there was a ton to learn from it. And we'll chat after that.

Welcome to the professor of real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach. My sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm going to do this by talking about business growth, development, branding, marketing, you know, basically all successful things that entrepreneurs are doing today. And...

Justin Letheby 0:00
Hey, everybody, welcome back to the next episode of the professor this week, I get to talk to Larry botad. He's an author. He's an attorney. He's a VP of a mortgage company. Yeah, he does a lot. And he's even here to kind of tell us, not necessarily what to think. But how to challenge ourselves, how to forgive ourselves, how to make the most out of our lives, it's a really good episode, even though it may not feel really business related. It is because what we do for ourselves personally, will help us develop ourselves professionally. I really can't wait for you to sit down and enjoy this episode. Thanks. And enjoy.

Welcome to the professor real estate podcast. My name is Justin Letheby. And I'm a realtor trainer and coach, my sole purpose here is to take my many years in real estate, as well as my even many more years as a trainer and get you to your goals and beyond. I'm going to do this by talking about business growth, development, branding,...

Justin Letheby 0:00
Hey, welcome back to the professor of real estate. My name is Justin in case you're not aware, and this time I got to interview three very powerful National Speakers, we're all talking tech, you're going to get to learn about social media about bad creation, about where the trends we see that we need to pay attention to in 2021. So the three people we have speaking today is Jeremiah j, Mammon arrow, national speaker out of the New York area, but he speaks nationally speaks to a lot of amazing audience audiences, and helps us grow our business. Virtually really, we have Marquis lemons, another fabulous national speaker, she is a very powerhouse in her nature. And you'll see that in this event. And then we have Carrie little also, again, a national speaker, strong speaker knows her stuff very much into the tech as well as the data, combine those three together and put them in the room at one time. And you're going to see it was not only extremely...

have a Niche, be lasered focused and know these people. you will then be able to create squeeze pages and landing pages

The Key to to creating the right page for lead generating is Know your customers.  Once you know them you can quickly create a page that hits their pain or pleasure points!

Tip: when creating blogs try inkforall.com. this tool is considered a grammar  SEO tool for bloggers

creating funnels is a path a normal consumers goes through online for buying a product.   what a funnel does is it will walk you through natural steps to buy or download additional related material to what you came for initially

Create downloads for your niche

exs(these are free)  should be the best  item of value

• buyers packets
• sellers packets
• location guides
• coaching programs

steps for lead generating online

• create your 1-3-5
• narrow your focus
• identify how to implement
• market

thanks Michael Tritthart for your time and you knowledge.  If you want...

Conferences season is starting and this year you will want to have a plan and steps to get the most out of your next conference.   This will be extremely important now that this year many of the conferences we go to will be virtual!

  These 6 steps will help you get the most the conference and beyond

1. Have goal,  I am big on goals and a conference is no different.  when attending your conference(virtual)  it is more important than ever to have an agenda and goals. here are some ideas 
   1. what topic/skill do you want to master.  What skill set is your biggest need.  review your goals for this year and your results of the previous
   2. have a goal on how many people you want to meet.   Be specific, go there with the intent of forming a business bond with people that you will want to work refer business with in the future
   3. what exhibitors are important to meet.   Meet with the exhibitors.  In many situations these folks are...

We are talking with Carrie Little and we chat today about how to treat our business as a business.   As Entrepreneurs  we need to think as the owner of our business not an employee!.     

1. Go to the office everyday!
2. Have a Growth plan(what training will you be taking)
   1. if you are not learning  your not selling
   2. know what to learn
   3. trust your leaders in your ares
   4. find People Like Carrie and learn from them
3. Let People know your in business(don't be the hidden agent)
4. Identify your clients(your 3 buckets of business)
5. Lead generation
   1. mailing
   2. emailing
   3. Target in social media
   4. SOI
      "Dont assume your relationship you have with the people around you will use you"
      "Pick your lead generation and consistently go after"
   5. networking events
      1. Think of organic groups
6. Video
   1. next thing to master is video
7. social media
   1. don't master all social media,  pick one master the rest
   2. pick your one audience
8. what does success in real estate look like today
   1. ...

Social media is where so many people are at today  facebook has over 1.5 billion daily active users and there are others buying for your time like twitter, snapchat, tik tok, instagram, and more.       How do you handle all of this.    The great news is we talked with Katie Lance,  and she gave us some amazing tips to get going for 2021!   Take a listen  and implement these tactics!

Katie is the CEO and Co-Founder of Katie Lance Consulting. Katie is a nationally known
keynote speaker at conferences and events. For the past 10 years, Katie has been
working with real estate agents and brokers to help them get smarter about how to use
social media to grow their business. Her specialty is in helping real estate agents and
brokers achieve big results using social media without spending a ton of time! She is
also the author of the best-selling book, #GetSocialSmart and the founder of the
#GetSocialSmart...

I see many agents fight burnout this time of year.  Either busy year, or hard work with little to show!  and all you hear is work harder and plan for next year!   While some of that may be true. I think right now the best thing you can do is Pause and Reflect! 

John Maxwell says and evaluative experience is the best teacher

Pausing gives time for growth to catch up

We are busy finishing our year, closing deals,  and prepping for 2021.  What we see a lot of right now is goal planning. Even I talked about goal planning over a month ago.   But one of the things we need to first is to reflect!   We cant plan on next year if we don't know what did and didn't work  this year!   There are three things you will want to do!  identify when to reflect, where to reflect and the questions to ask when reflecting

Where do I reflect

This is personal, but I recommend finding a place that fits a couple categories

• place that...